UNDERSTANDING BUSINESS-TO-BUSINESS, BUSINESS-TO-CONSUMER, BUSINESS-TO-BUSINESS-TO-CONSUMER & CUSTOMER-TO-CUSTOMER: A CLEAR EXPLANATION

Navigating the world of commerce can feel confusing, especially when it comes to various business models. Essentially, B2B represents transactions between businesses, focusing on bulk sales and long-term relationships. In contrast, B2C involves a company selling directly to individual consumers,